Make no mistake about it, lotions, potions, pills and now liquids sell…and they sell big. If you’ve ever wondered why there were so many health related and personal care types of companies…well, now you’ve got the answer – they work.

However, any company coming into the lucrative health and nutrition market better have products that are worth their “salt” or they will be fighting an uphill battle – a battle that is not won by most new start-up companies.

Lo and behold Yoli enters the scene with somthing different than what’s already in the marketplace. And they have a plan to do what most network marketing companies don’t do – and that’s appeal the masses outside of network marketing.

How in the world can a company pay its distributors and yet make a product more affordable for the average person?

It’s simple. So simple that I’m frankly surprised another company hasn’t thought of this sooner. As Yoli Blast Caps‘ technology leads the way to a new brand of product, I’m sure there’s a dozen copy-cat companies waiting in the wings wondering “how’d they do that?”

It’s a mystery for real until the cat is let out of the bag. And that’s then where the patents go to work to protect this ingenious idea.